Sensory Seduction
MARKETING ASSET DEVELOPMENT
In this course, we will cover a range of topics, including developing assets and collateral, proper product sampling, the importance of trade shows and events, and enticing customers in retail stores. We emphasize the importance of presenting a cohesive brand story across different media, including print collateral, lifestyle photography, and videos. We also provide tips for participating in trade shows and consumer events, as well as strategies for retail success.
Key Focus Areas
Brand Assets & Collateral
Unboxing Experience
Sampling & Demos
Trade Shows & Events
Retail Strategy
Merchandising