How Can Luxury Beauty Be Relevant To Today’s Consumers?
Beauty Independent, November 2021 – Masstige beauty is all about making high-quality, beautiful products accessible to a larger customer base. As a category, it has grown tremendously and definitely threatens the luxury/prestige market, which means that they have to step it up.
Beauty Independent, November 2021 – Masstige beauty is all about making high-quality, beautiful products accessible to a larger customer base. As a category, it has grown tremendously and definitely threatens the luxury/prestige market, which means that they have to step it up. Click here for full article.
What The Beauty Industry Will Look Like After The Pandemic Subsides
Beauty Independent, March 2021 – Since the work from home in comfort trend will likely continue, which has accelerated the adjacent trend that “best face forward” no longer means full makeup, I think that color cosmetics will continue to decline overall, but we may see some movement with non-transferable lipsticks and eye makeup.
Beauty Independent, March 2021 – Since the work from home in comfort trend will likely continue, which has accelerated the adjacent trend that “best face forward” no longer means full makeup, I think that color cosmetics will continue to decline overall, but we may see some movement with non-transferable lipsticks and eye makeup. Click here to read full article.
5 Things to Consider Before Starting Your Own Indie Nail Polish Line
Nails Magazine, September 2018 – Starting a beauty brand is definitely not for the faint of heart. It can be rough out there, especially considering that there are hundreds of the same or similar products already on the market, and many more individuals with a great idea just like yours who are getting ready to launch as well. And if that wasn’t enough to give you pause, according to some studies, anywhere from nearly 50%-90% of all consumer products fail worldwide.
Nails Magazine, September 2018 – Starting a beauty brand is definitely not for the faint of heart. It can be rough out there, especially considering that there are hundreds of the same or similar products already on the market, and many more individuals with a great idea just like yours who are getting ready to launch as well. And if that wasn’t enough to give you pause, according to some studies, anywhere from nearly 50%-90% of all consumer products fail worldwide.
Despite so many reasons not to journey down this path, now may actually be the perfect time to launch a new beauty brand. Customers are tired of the generic, one-size-fits-all concept. They are looking for new brands that better reflect who they are as individuals — not only from an aesthetic perspective, but also in ways that are reflective of their lifestyles, opinions, and values.
That said, there are many things to consider carefully before developing and launching a new indie nail polish line. Preparation is the key! These are five points to keep in mind… Click to read full article.